Snapchat has added a new feature in its app that can recognize what’s on your photos and provide them with relevant filters. For instance, if you take a snap of food, the app will suggest filters like, “what diet?”
According to Snap, Snapchat’s developer company, the features started working last week. They did not, however, give a full list of all the objects that can trigger the mechanism.
The confirmed objects that Snapchat will return relevant features are things like foods, holiday destinations like beaches and pets like dogs. We assume that the company will improve on the feature to be able to recognize every object.
The object recognition comes after Snapchat updated their filter carousel. Initially, the carousel had what they called “smart filters” that showed time, speed and temperature. The filters now serve as stickers, you can find them on the right side of your handset’s screen.
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With the fast-growing technology in AR and the improved image recognition accuracy, it will be interesting to start predicting what Snap will bring next. They developed the object recognition feature in silence; maybe the next big update is already cooking.
Apart from entertaining users with the object recognition feature, Snap will also generate massive income by using the filters as ads. Companies can sponsor filters, which will be activated based on a user’s interests or current location.
Snap has worked really hard trying to stay relevant to its worldwide Snapchat users. Snap is also working hard to stay in the game as the social network competition is tight.
In October Snapchat released a feature called context cards that display information related to a particular hotel or business. The info shows when a user clicks on a public image associated with that specific company.
Snap is conducting a massive app redesign. So Snapchat users can expect more exciting features soon.