The competition in mobile phone industry has seen the handsets manufacturers go an extra mile to make their gadgets unique. The recent releases focused mostly on the cell phone cameras. Samsung introduced dual cameras in Note 8, LG’s V30 features a glass lens with a wide aperture of f/1.6 while Sony’s XZ Premium and XZ1 series launched with a slow mo-video recorder. Huawei decides to counter the competition by launching an AI powered phone in October this year.
Instead of presenting a new phone at IFA 2017, Huawei unveiled its Kirin 970 chip. The chip, which is said to be AI enabled, is said to be the powering source of the Huawei’s flagship phone, mate 10, which will be launching later in October, in Munich.
Features of the Kirin 970 Chip
The chip has integrated 12 core GPU which gives it outstanding graphic performance. Other high-end specs include proper power management and improved LTE abilities. The main feature that stood out is the embedded neural processing unit (NPU). The NPU will enhance energy performance of the next Huawei handset by directing power to major tasks like sampling and identifying images, and or optimize the performance of the handset.
According to the Company, the Kirin 970 chip processes 2000 images in 60 seconds, making it faster than other chips in the market. The chip can speed up Al-based tasks given the applications makes use of the NPU. Developers can site the NPU by Huawei’s API, FB’s Caffe 2 or Google TensorFlow. The implication of this is that heavy tasks like facial recognition will perform faster than on other mobile phones. Also, your privacy will be 100% assured since your phone processes your information itself, unlike on other phones where personal data is sent to the cloud.
Huawei manufactures their motherboards, and that’s why it is possible for them to make an AI system that combines both hardware (chip) and software exceptionally. Note that Huawei’s major competitors; Samsung and Xiomi make their motherboards too, but instead utilizing that advantage and deliver high-end quality gadgets, they tend to cut manufacturing costs by relying on third parties.
Huawei already has a consumer ready AI powered phone, Mate 9, which they launched in 2016. The phone controls hardware resources with the help of a machine learning software. Mate 9 was made to learn and adapt to your habits and use that data to optimize on power. It does so by dedicating power to the apps it predicts you’ll need next.
Despite the fact that Huawei is ranked number three smartphone manufacturers worldwide, it is struggling to get its products received well in the United States. It appears they found a way to make that obstacle go away; by taking a different route.