Google and Xiaomi coming to India via Android One Program


India is without doubt one of the highest consumers of tech related products. For this reason, Google and China’s Xiaomi have decided to harness the potential that lies in this promising market.  The two companies have agreed to resurrect the Android One Smartphone Program for the Indian Consumers.

As from September 2017, several Xiaomi products, as well as a collection of Android mobile software, will be made available in India. This week, Xiaomi Corp released their MI A1 dual camera at a price tag of 14,999 rupees. The A1 is the first smartphone to be released under the Android One program in India. Android One is an idea that was brought to life in India by Alphabet Inc. about three years ago.

The program aims to sell as many high-end smartphones with the superior features, to the general public all over the world, at an affordable price. It was obvious that Alphabet Inc. wanted to counter the already succeeding campaign by Apple Inc., which had started earlier. Apple Inc. had started a similar campaign to Android One earlier on and of course, everybody yearned to get the superior and beefy iPhones at a reasonable price.

When compared, Alphabet Inc.’s campaign could not match up that of Apple, since Apple had already built its name as the pinnacle of mobile engineering.  Eventually, the program flopped and Apple was left as the last man standing. With the entry of Google and Xiaomi to revive the Android One campaign, it’s not clear whether the program will fail this time. But having the chief architects of Android OS (Google) come on board in full, is a sure advantage to the Campaign.

The MI A1 is expected to hit other markets at a subsidized price inclusive of Indonesia, Vietnam, Mexico, and Russia.

By Vernon Chan [CC BY 2.0], via Wikimedia Commons