Facebook is going to Split News Feed into two, Trail in Six Countries


Facebook is now testing its News feed system to split into two. They are a dedicated space for friend updates and another space is Explore. Explore contains posts from pages.

Test in Six countries:

The test is currently ongoing in six countries. Countries are Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka. It is in the response to the users wanting an easier way to see posts from friends and family.

Main objective of new update:

Facebook executive is Adam Mosseri. He said that the goal of this test is to understand if people prefer to have separate places for personal and public content. They just want to hear the experience from the people if it is an idea of worth pursuing further.

The test is going too likely for months. But it will be stressed that the company has no plans to roll it out permanently or even not conducting tests outside of the six countries. He also said that the company will never force commercial pages to pay for all their distribution.

These changes will not appear to affect the promotions. They are still listed among the friends’ updates. If this is going to be true, the change leads to business bumping up their advertising on the platform in an effort to get the pages to be noted.

According to a Journalist at Slovakian Newspaper told that the change has so far resulted in dramatic drops in organic reach.

Two feeds could also result in the users seeing fewer links to new stories. That will be a possibility in an effort to reduce the flow of news.

CEO Mark Zuckerberg’s Aim:

Facebook CEO Mark Zuckerberg explained all of the plans in detail. It is to get rid of the fake news stories, and easier to report for users to catch misinformation faster, flagging more stories and improving the related articles which are qualified.

He told that the goal is to connect people with the stories they find most meaningful and the people want accurate information.

All the team of Facebook is working on this and taking this responsibility very seriously. They have made significant progress but there is more work to be done.

Artificial Intelligence:

Facebook wants to use Artificial Intelligence to detect the fake news and other offensive content. The AI is able to monitor video on Facebook Live and can flag it if the offensive content is found. Facebook updated news feed to rank faster loading web pages higher last year. It said that the change allows people to spend more time reading the stories they find relevant. It also wants to push publishers to its instant articles format, which lets publishers create faster loading on the social media.

Also published on Medium.