Facebook business advertisers now have another reason to smile as the company launches a new feature, Click-to-WhatsApp. Despite saying that it has no plans of putting ads on its App, WhatsApp cannot stop its owner, Facebook, anymore. The company is figuring out ways to monetize the most popular messaging service.
Facebook announced the commencing of Click-to-WhatsApp button on its platform one week after they announced the launching of a “Business App.”
Click-to-WhatsApp button lets business advertisers connect with their users across the globe via WhatsApp.
With over two billion users, Facebook told TechCrunch on Friday that it is steadily making the feature available to its users.
Facebook confirmed to TechCrunch that it is rolling out the feature starting with North and South America, Africa, Australia and Asia.
Pancham Gajjar, Facebook’s Product Marketing Manager, said, “Many people already use WhatsApp to communicate with small businesses. It’s a fast, convenient way to stay in touch.”
“By adding a Click-to-WhatsApp button to Facebook ads, businesses can now even make it easier for people to learn about their products, set up an appointment or even use their services,” Gajjar added.
In a Facebook report given to TechCrunch, over 1 million pages currently include WhatsApp numbers in their posts.
How Click-to-WhatsApp Works
All business with WhatsApp numbers can add ‘send message’ buttons with the WhatsApp logo to their Facebook ads. But only users with WhatsApp installed on their Smartphones will receive the announcements.
For a while now, WhatsApp has been working on a way of making business accounts more precise. In one of its recent help page posts, the company posted on how business accounts will be verified, confirmed or unconfirmed. But the Business App is yet to roll out.
Click-to-WhatsApp is more like Facebook’s Click-to-Messenger ads button that was introduced a year ago. The same button, ‘Click-to-Messenger,’ first appeared on Instagram in May this year. This ad enables you to get more users on both Facebook and Instagram.